Mike Fowler
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Marketplaces

Marketplace Behaviour in Australia
Marketplaces

Marketplace Behaviour in Australia

Online Marketplaces are no longer a new concept. With more options than you can count, it's no surprise that they have become a mainstay in the Australian shopping landscape. And consumers are catching on - with the balance of online shopping trending towards a marketplace model ...
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Mike Fowler
Online Marketplaces Started in Australia
Marketplaces

Online Marketplaces Started in Australia

Is Australia the per capita leader in online marketplaces? There is a massive quantity of Australian B2B and B2C marketplaces across products and services. Retailers expanding from vertical categories ... Marketplace roll out is growing so fast it's hard to keep track of.
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Mike Fowler
Traffic's Down ... What now?
eCommerce

Traffic's Down ... What now?

Traffic is down and customers aren't shopping ... or are they? They are still shopping. Just maybe not with you. In this article, I explore who's winning in eCommerce RIGHT NOW and give you a couple nuggets on how you can fix your eCommerce strategy and start winning.
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Mike Fowler
Opportunities for Brands to Create and Sell in Marketplaces
eCommerce

Opportunities for Brands to Create and Sell in Marketplaces

Marketplaces now account for over 60% of all e-commerce sales globally … and growing 20%+ year on year. With Australians now shopping on Amazon, Catch, Kogan, MyDeal, and OZSale. I examine opportunities for brands to sell and expand their range through an online marketplace.
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Mike Fowler
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